Panna cotta seemed like a good idea, but it needed to be something a bit more interesting than the regular version of that dessert. One, the dessert menu was a blank, and two, the new freezer that was supposed to hold ice cream for that nonexistent dessert menu was on the fritz. On the restaurant scene, Christina Tosi, founding chef of Momofuku Milk Bar, a bakery in New York, is a pioneer in cereal creations, an obsession that began in 2007 when she was developing a panna cotta for the opening menu of chef David Chang's Momofuku Ko restaurant. A query to Kellogg's, makers of Froot Loops, also netted a "no comment."
After first pitching a story on the product to the AP, company representatives suddenly went radio silent, and ultimately declined to comment on their own story. shot?īut it's possible that may have been a little too spirited an attempt at the trend.
Betty Crocker has cereal-flavored muffin mixes including Cinnamon Toast Crunch.Īnd Three Olives released a cereal-flavored vodka called Loopy with a strikingly Froot Loops-style motif on the bottle. Looking beyond restaurant menus, there are lip balms that come in the flavors of Trix (Silly rabbit, lip balm is for kids!?!), Cocoa Puffs and Count Chocula, among other flavors. So you have desserts like the Shaved Ice Sundae with a topping of Cap'n Crunch at Talde in New York City or the Rice Krispies that top a flourless chocolate cake at Morimoto NY. What's new is that cereals are being used in a more whimsical sense, even calling out the brand name for an added sense of playfulness.
The trend ties into a broader hankering for retro foods and flavors, heavy on the comfort factor, says Cathy Nash Holley, publisher and editor-in-chief of the trade magazine Flavor & The Menu.Ĭhefs have been using cereal for a while as crusts and coatings on savory items. There's even a line of lip balms and a cereal-flavored vodka. Milk, ice cream, baking mixes and more are getting infused with the flavor of the classic childhood treat. Breakfast cereal flavors are jumping out of the box.
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